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      <image:caption>Our Giving Principles</image:caption>
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      <image:title>Blog - Happy anniversary to us! - Make it stand out</image:title>
      <image:caption>We have worked with some incredible clients in our first year - could you be next?</image:caption>
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      <image:caption>Thank you letter and welcome pack from Refugee Action</image:caption>
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    <loc>https://www.rootsandwings.studio/blog/top-three-productivity-tools</loc>
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      <image:caption>Screenshot of Hemingway App in use</image:caption>
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      <image:caption>#BAMEOnline sponsor logos</image:caption>
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    <lastmod>2024-04-05</lastmod>
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      <image:title>Blog - Keeping their memory alive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Keeping their memory alive - Make it stand out</image:title>
      <image:caption>Relationship Fundraising diagram. Source: Craig Linton, fundraisingdetective.com</image:caption>
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      <image:title>Blog - In-mem fundraising at a distance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-08-24</lastmod>
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      <image:title>Who We Are</image:title>
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      <image:title>Who We Are</image:title>
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      <image:title>Who We Are</image:title>
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  <url>
    <loc>https://www.rootsandwings.studio/shivonne-graham</loc>
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    <lastmod>2023-08-24</lastmod>
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      <image:title>Shivonne Graham</image:title>
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      <image:title>Shivonne Graham</image:title>
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      <image:title>Shivonne Graham</image:title>
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  <url>
    <loc>https://www.rootsandwings.studio/minnie-and-milo</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-08-24</lastmod>
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      <image:title>Minnie and Milo</image:title>
      <image:caption>Minnie and Milo looking their best after a trip to the groomers</image:caption>
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  <url>
    <loc>https://www.rootsandwings.studio/our-clients</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-04-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/dbe59934-e443-4f36-893a-253562b0f0a5/Untitled+design+%2828%29.png</image:loc>
      <image:title>Our Clients - Amref Health Africa</image:title>
      <image:caption>Amref Health Africa is Africa’s leading health development organisation, saving and transforming lives in over 40 countries across the continent. Roots + Wings was commissioned to develop an Individual Giving Strategy which would achieve their aims of doubling income from individuals within two years. We scoped the market potential, reviewed sector benchmarks and competitor activity and compiled a strategic plan with a wide range of fundraising activities to spread the cost per acquisition and risk profile. The strategy included a fully phased budget, tactical recommendations, and an implementation timeline to facilitate the charity to operationalise the strategy immediately. Based on the strategy we developed, the team were able to secure significant investment from their Board to expand their recruitment, retention and upgrade activity and recruit two new members of staff to manage the Individual Giving portfolio. We then went on to implement areas of the Individual Giving Strategy, including setting up their first ever media inserts campaign.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/c6fee61f-53e3-415e-8540-525a32105d7c/Untitled+design+%2826%29.png</image:loc>
      <image:title>Our Clients - National Energy Action</image:title>
      <image:caption>Roots + Wings has been working closely with National Energy Action throughout 2023 and 2024. They approached us for help in adapting to increased support from individuals, driven by media attention on fuel poverty. We worked with the Business and Partnerships team to transform it into a Fundraising and Partnerships team. This involved creating a public fundraising strategy to complement existing income streams. We facilitated a strategy away day for the team to identify key priorities, develop actions plans and communicate the changing needs of the public fundraising team to the rest of the organisation. Subsequently, we supported the establishment of a new sub-team dedicated to public fundraising. We proposed a new team structure, drafted job descriptions, and aided in the recruitment process. Roots + Wings have provided mentoring and strategic support to the new Fundraising Manager as this new team beds in.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/3957be07-4e80-47fc-8709-fbe129efe892/Untitled+design+%2827%29.png</image:loc>
      <image:title>Our Clients - Lilongwe Wildlife Trust</image:title>
      <image:caption>Lilongwe Wildlife Trust briefed Roots + Wings to review their Individual Giving activity, which had seen significant organic growth during the pandemic, and put forward an investment proposal to grow unrestricted income from this area. We conducted a competitor analysis exercise, reviewed LWT existing activity and put together a plan for incremental improvements. The team implemented these immediately, which led to an instant increase in appeal income. We then put together three investment scenarios, to support the fundraising team to present their case to senior leadership and secure investment in this area of fundraising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/3ab293d6-68dd-4662-936b-3a7461b31b96/Rosa-logo-RGB_color-copy.png</image:loc>
      <image:title>Our Clients - Rosa</image:title>
      <image:caption>Rosa is a grant-making charity that funds women's and girls' organisations working to make the UK a fairer, safer place. Roots + Wings led a co-creation process for the senior leadership and Board of Trustees to develop an ethical fundraising policy, due diligence procedure and crisis management plan. This included 121 stakeholder interviews allowing all voices to be heard, facilitating a workshop to solicit feedback and build consensus and producing final drafts of all documents for Board approval.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/9cbb9460-0c6d-4a68-8444-fdec9fa118b7/Macmillan_Cancer_Support-logo-5B82F3B944-seeklogo.com.png</image:loc>
      <image:title>Our Clients - Macmillan Cancer Support</image:title>
      <image:caption>Roots + Wings was commissioned by the Philanthropy Lead at Macmillan Cancer Support to design and deliver a half-day training session for their Board of Trustees. The objective of the training was to engage all Trustees with the Better, Bigger, Bolder strategy and ensure they all had the knowledge, experience and confidence to support major gift fundraising. We held 121 informal interviews with attendees to understand their objectives, base-line level of knowledge and concerns around this type of fundraising. We then designed a bespoke training course which included interactive sessions on the role of Trustees in fundraising, how to identify and cultivate prospects, and building meaningful relationships. We ended the session with role play practice of ‘making the ask’.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/c6be31ed-1879-418c-b65a-ac6c4490e79f/Daisyhouse+logo.jpg</image:loc>
      <image:title>Our Clients - Daisyhouse Housing Association</image:title>
      <image:caption>Daisyhouse serves women in urgent need of housing support who have experienced multiple traumas in their lives. The pandemic has hit these women the hardest. They have no safety net, no support network and a total lack of resources to get back on their feet. Daisyhouse’s CEO has a bold ambitious vision for growth. Having seen the numbers of women who desperately need the support of Daisyhouse rise significantly following the pandemic, they decided to invest in a Marketing and Communications Manager to raise profile, awareness and build a community of supporters and fundraisers for sustainable income and opportunity growth. Using our knowledge of the sector and the particular attributes the successful candidate would need, we developed the recruitment strategy end-to-end with the aspiration of having the successful candidate in place in good time to maximise end-of-year fundraising opportunities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/395836ea-0a3d-4d85-95de-ffd456c10220/Global+Fund+for+Women+logo.gif</image:loc>
      <image:title>Our Clients - Global Fund for Women UK</image:title>
      <image:caption>Global Fund for Women is a global feminist funder supporting gender justice movements driving gender equality, equity and justice for all. Its sister organisation, Global Fund for Women UK, commissioned Roots + Wings to develop and facilitate a strategy away day for its Board of Trustees and Executive Director. The purpose of this was to reflect on achievements from its first three years and to articulate its strategic direction for the next three – ensuring it maximises its potential to mobilise more and better resources for gender justice movements. We held 121 interviews with each Trustee, creating a safe space for stakeholders to speak freely and inform the content of the workshop. We then co-designed the agenda and deliverables with the Executive Director. On the day, we facilitated a hybrid workshop to include virtual attendees from Botswana and the US, as well as attendees in the room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/1633086844795-PWSDFCBZADV1GDL6NBL9/Halpin+Logo_Orange.png</image:loc>
      <image:title>Our Clients - Halpin Partnership</image:title>
      <image:caption>Halpin Partnership is a top-tier management consultancy for the Higher Education sector. On their four-year anniversary and after surviving the pandemic, the Halpin Team set some ambitious growth targets for their business. Roots + Wings was commissioned by the Halpin Partnership to review their existing marketing and communications activity and develop a strategy to support their growth ambitions. We conducted an exploration phase, with key stakeholders completing a brand questionnaire and informational interviews, followed by an extensive landscape and competitor analysis. The strategy outlined a three-pillar approach and tactical recommendations for implementation. Halpin then asked us back to facilitate three brand and communications training sessions for their staff and Fellows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/a7591f1d-76ac-4b19-bdeb-5b09fed53027/Amref+logo+gallery.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Amref Health Africa logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/645932f2-6f8a-4d9f-adc9-7303299ea63b/LWTgreen-logoclear-backsquare.jpg</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Lilongwe Wildlife Trust logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/31321561-a4fe-47fd-86d3-8856e9f892cb/Blurt+gallery+logo.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Blurt Foundation logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/9cbb9460-0c6d-4a68-8444-fdec9fa118b7/Macmillan_Cancer_Support-logo-5B82F3B944-seeklogo.com.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Macmillan Cancer Support logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/ea50e917-c928-4e9f-8a00-3cf7a7debe8d/Carers+Trust.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Carers Trust logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/5587cf5b-927e-4b20-bbf9-ab7a7c91d161/NEA+logo.jpg</image:loc>
      <image:title>Our Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/34f76196-7175-49af-8ee5-51aa12cfcb01/Daisyhouse+gallery+logo.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Daisyhouse Housing Association logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/4b46f527-8cd7-42b8-b8dd-77b7652901b0/Plan+gallery+logo.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Plan International logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/46218457-dad5-49ee-a563-49cf924080ff/Galloways_Society_logo_2018.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Galloway's logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/71e957c3-5da5-4962-a7a9-2446806c9a88/rosa-logo-strap.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Rosa logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/17e5c3c0-fabd-4b21-b196-326c8f9419a4/Global+Fund+gallery+logo.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Global Fund for Women logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/735cbd98-15f6-4c2d-857c-73403ee73e92/The+Circle+logo.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>The Circle logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/7f133210-173e-4dbf-989d-d97de5414f72/Halpin+gallery+logo.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Halpin Partnership logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/ddcaace7-ae16-4f3a-b527-bd4cd4513f36/Wood+Green+logo.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Woodgreen logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/7ccbe75b-9a20-43ca-b628-3bba913026b4/HF+UK.png</image:loc>
      <image:title>Our Clients</image:title>
      <image:caption>Hamlin Fistula UK logo</image:caption>
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      <image:title>How We Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/1633083018469-FO01RXTMNAN2296FPD74/R%2BW_Values_Fair.png</image:loc>
      <image:title>Our Values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/1633082973366-OJ3RAAHTIUBFWM3QAYO2/R%2BW_Values_Feminist.png</image:loc>
      <image:title>Our Values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/1633083043522-0A9YBARBI610SNGA3RBE/R%2BW_Values_Wise.png</image:loc>
      <image:title>Our Values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.rootsandwings.studio/privacy-policy</loc>
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    <loc>https://www.rootsandwings.studio/lucy-scanlon</loc>
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    <lastmod>2023-08-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/2908d030-962f-4af7-8b75-ffa2fd74ec21/Lucy+Scanlon+office+photo.jpg</image:loc>
      <image:title>Lucy Scanlon</image:title>
      <image:caption>Lucy sitting at her desk</image:caption>
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    <image:image>
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      <image:title>Lucy Scanlon</image:title>
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      <image:title>Lucy Scanlon</image:title>
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      <image:title>Lucy Scanlon</image:title>
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      <image:title>Our Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/1633086507402-08PYH9M5W4EN47403LZA/R%2BW_Services_Future+Proofing.png</image:loc>
      <image:title>Our Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/1633099594349-Q6144EA3WKTIPHF92G0Y/R%2BW_Services_Talent+Management.png</image:loc>
      <image:title>Our Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/1633086645600-GWKJ4CZXI0EIMJY0OMFA/R%2BW_Services_Mentoring.png</image:loc>
      <image:title>Our Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rootsandwings.studio/subscribe</loc>
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    <lastmod>2024-03-27</lastmod>
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  <url>
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    <lastmod>2023-08-24</lastmod>
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      <image:title>Roots + Wings Collective</image:title>
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      <image:title>Roots + Wings Collective</image:title>
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      <image:title>Roots + Wings Collective</image:title>
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      <image:title>Roots + Wings Collective</image:title>
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      <image:title>Roots + Wings Collective</image:title>
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      <image:title>Roots + Wings Collective</image:title>
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      <image:title>Roots + Wings Collective</image:title>
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    <loc>https://www.rootsandwings.studio/coaching-circle</loc>
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    <lastmod>2024-03-25</lastmod>
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      <image:title>Coaching Circle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/3e9f4a47-fc82-415b-b2d3-918ddcb3f4cb/IMG_6762.jpeg</image:loc>
      <image:title>Coaching Circle - Shivonne Graham and Brita Fernandez Schmidt</image:title>
      <image:caption>Brita and Shivonne bring direct experience of having led social change organisations in various roles for over 20 years. They built Women for Women International UK into the successful organisation it is today, working together as co-leaders over 8 years. Alongside the deep lived experience, Brita and Shivonne bring theory, skills and qualifications to their practice. This course is the first part of a body of work around Leading Women that Brita and Shivonne are developing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613f5d387786e24c1656b41c/30beb14d-1b4a-44af-83a9-e5f6d327e46a/Coaching+Circle+logo.png</image:loc>
      <image:title>Coaching Circle</image:title>
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    <lastmod>2022-06-08</lastmod>
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